Monoprix Qatar has launched Sensory-Friendly Hours at its Iconic 2022 outlet. This makes Monoprix Qatar the first-ever sensory-friendly hypermarket in the country. The venture, with the slogan ‘Towards a more inclusive community’, was launched on May 14, 2023, in collaboration with Step by Step Centre for Special Needs.

Monoprix iCONIC 2022 now provides a sensory-friendly shopping experience between 8 am to 10 am every day! This is one of Qatar’s first initiatives as such, and the centre is now striving hard to make all of Qatar sensory-friendly! They believe everybody should be able to have access to these places and be able to enjoy them with their families, irrespective of diverse abilities/ disabilities. And this is very much possible! All it takes is educating people, spreading awareness, fostering acceptance, training, making reasonable adjustments, empathy and lots of love.